for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Autosport publisher Rob Aherne is all for paid content, claiming that publishers that want to generate meaningful revenue need to go beyond just the typical advertising and sponsored content model.
I would say that paid content has been our salvation in terms of a business model. Operating as Autosport does – sending journalists and photographers to motorsport events around the world in the interests of quality coverage – incurs considerable cost that many of our rivals don’t have to bear. If we want to continue to set the news agenda and make quality journalism our watchword (and I can assure you that we do), we have to find sources of revenue that go beyond the advertising and sponsorship model. Ultimately I believe that our readers appreciate quality journalism, understand what it takes to achieve it and at least some are prepared to pay to help us carry on producing it, and that principle has driven the evolution of our paid-content strategy.
Click here to read the entire story
More in Media
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.