for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Autosport publisher Rob Aherne is all for paid content, claiming that publishers that want to generate meaningful revenue need to go beyond just the typical advertising and sponsored content model.
I would say that paid content has been our salvation in terms of a business model. Operating as Autosport does – sending journalists and photographers to motorsport events around the world in the interests of quality coverage – incurs considerable cost that many of our rivals don’t have to bear. If we want to continue to set the news agenda and make quality journalism our watchword (and I can assure you that we do), we have to find sources of revenue that go beyond the advertising and sponsorship model. Ultimately I believe that our readers appreciate quality journalism, understand what it takes to achieve it and at least some are prepared to pay to help us carry on producing it, and that principle has driven the evolution of our paid-content strategy.
Click here to read the entire story
More in Media
Beehiiv adds even more features to go up against competitors and win over creators
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?
Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.