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The definitive Digiday guide to what’s in and out at Cannes this year

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Cannes keeps changing. Here’s what’s in and what’s out for this year.

 

More in Media

TikTok moderation has pushed some news creators to the limit

TikTok news creators like Taylor Lorenz and Aaron Parnas on the platform’s moderation and engagement woes, and how the new U.S. ownership could further affect that.

Forbes tests prediction platform as engagement strategies move past search 

Instead of letting users bet real money on news, Forbes is gamifying predictions to boost onsite engagement, and foster reader loyalty as it shifts away from relying on traffic.

Bold Call: AI will rewrite publishers’ websites in 2026

This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.