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The definitive Digiday guide to what’s in and out at Cannes this year

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Cannes keeps changing. Here’s what’s in and what’s out for this year.

 

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Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?

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Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.

The case for and against publisher content marketplaces 

The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.