Bloomberg media poaches GE exec Paul Marcum
Newly installed Bloomberg Media CEO Justin Smith has made his first major hire in his tenure with the addition of GE marketing exec Paul Marcum.
Marcum, a three-year veteran of GE, will join Bloomberg on Jan. 13 as its head of global digital innovation, a newly created position that reports to Smith. Bloomberg painted the move as a sign Smith will look outside other media companies in order to find talent to help transform Bloomberg Media. At GE, Marcum was director of global digital marketing and programming. He helped fuel GE’s forward-looking, content-focused digital strategy. Marcum was named to Ad Age’s Creativity 50 last year, along with colleagues Linda Boff and Katrina Craigwell. Prior to joining GE, he was CEO of video aggregator GenMouse and an exec at Yahoo. Marcum also has experience on the agency side with a stint at Modem Media and Hal Riney early in his career.
In a memo to Bloomberg staff, Smith said Marcum would “devise and implement digital product and commerce strategies across all platforms.”
Smith, who is credited for leading the transformation of Atlantic Media, joined Bloomberg in September. He has embarked on a 100-day review of the company’s strategy and plans to begin implementation of a new plan for the company. In a memo to the Bloomberg staff in August, Smith said that a modern media company would need to increase its focus on attracting and retaining top talent.
“World class, A+ talent is the super-ingredient for media success, and the organizations that recruit and maintain their top talent — and manage it well — will win,” he wrote.
-
Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
-
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
-
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
-
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
-
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
-
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
