Join us Sept. 14-16 in Miami to connect with top publishing leaders
Newly installed Bloomberg Media CEO Justin Smith has made his first major hire in his tenure with the addition of GE marketing exec Paul Marcum.
Marcum, a three-year veteran of GE, will join Bloomberg on Jan. 13 as its head of global digital innovation, a newly created position that reports to Smith. Bloomberg painted the move as a sign Smith will look outside other media companies in order to find talent to help transform Bloomberg Media. At GE, Marcum was director of global digital marketing and programming. He helped fuel GE’s forward-looking, content-focused digital strategy. Marcum was named to Ad Age’s Creativity 50 last year, along with colleagues Linda Boff and Katrina Craigwell. Prior to joining GE, he was CEO of video aggregator GenMouse and an exec at Yahoo. Marcum also has experience on the agency side with a stint at Modem Media and Hal Riney early in his career.
In a memo to Bloomberg staff, Smith said Marcum would “devise and implement digital product and commerce strategies across all platforms.”
Smith, who is credited for leading the transformation of Atlantic Media, joined Bloomberg in September. He has embarked on a 100-day review of the company’s strategy and plans to begin implementation of a new plan for the company. In a memo to the Bloomberg staff in August, Smith said that a modern media company would need to increase its focus on attracting and retaining top talent.
“World class, A+ talent is the super-ingredient for media success, and the organizations that recruit and maintain their top talent — and manage it well — will win,” he wrote.
More in Media
ShopMy, Google and WordPress are among this year’s Digiday Technology Awards finalists
This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to […]
What’s in and out for creators heading into Q4
A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.
Google divestiture is dead — and publishers are fine with that
Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.