Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Publishers should briefly pause for a second in their rush to have a presence on every platform.
Bloomberg CEO Justin B. Smith said that as publishers pump content directly to Facebook, Snapchat and other platforms, they “need to consider what’s really happening there.” Speaking at the Digiday Publishing Summit in Vail, Colorado yesterday, Smith urged caution.
“It’s not that it’s pure doomsday scenario, but rather a call for caution and really sensible, data-driven and logic-based analysis about where this is all going to lead,” he said.
Bloomberg is “fortunate enough,” he said, not to feel compelled to jump into every trend because its core business is selling data to clients through its terminals, and financial news doesn’t typically resonate well on social networks. Smith also questioned the ultimate wisdom of the distributed model over keeping content in a space where publishers can fully control ad revenue.
“When the tide goes out, it’s going to be an interesting situation,” he said.
More in Media
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.
Overheard at the Digiday AI Marketing Strategies event
Marketers, brands, and tech companies chat in-person at Digiday’s AI Marketing Strategies event about internal friction, how best to use AI tools, and more.
Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.