Big changes are afoot at Condé Nast. Editorial director Tom Wallace is leaving the company, as is John Bellando, its COO and CFO. President Bob Sauerberg is expanding his oversight to include ad sales, a move that would seem to solidify his position as a successor to CEO Chuck Townsend.
“[Wallace] leaves behind a legacy of editorial excellence that has been the cornerstone of our success,” Townsend wrote in a memo to staff, which has been reprinted in its entirety below.
The company also tapped David Geithner as CFO. Geithner was at Time Inc. until February, when his job as president of the Style and Entertainment Group was eliminated with the dissolution of the group.
The expansion of Sauerberg’s role has particular significance. Sauerberg has a strong consumer marketing and finance background, and oversees consumer marketing as well as digital, technology, business development and Condé Nast Entertainment. But his lack of publishing background has been viewed as a limiting factor to his future at the company (despite his ascension, the publishers have continued to report to Townsend). This move would seem to counter that assumption.
Wallace was named editorial director in 2005. In that role, he’d overseen the editorial direction of the magazines, but unlike his onetime counterparts at Time Inc. John Huey and Martha Nelson, he largely operated behind the scenes, guiding the publications’ online and tablet strategies while staying out of the public eye.
Wallace seemed to become marginalized when longtime Vogue editrix Anna Wintour added the title of artistic director for the company in 2013 and began working her way through the publications, replacing editors and having a hand in redesigns. She continues in that role. Wallace, for his part, was most recently working on a lengthy document, a so-called “magna carta” for the company, to guide brands in incorporating native ads — those meant to mimic the editorial look and feel of the publication — while preserving the publications’ editorial integrity.
Here’s the full memo from Townsend that went out to staff today:
With good reason, Condé Nast has earned a reputation for being the very best. We have the most influential brands in media, the most sought-after audience base and the most talented employees in the business. It is with this commitment to excellence that I am pleased to share a number of strategic leadership changes we are making as part of a succession plan we started early this year.
Bob Sauerberg will assume a leading role in all revenue generation activities, including taking direct responsibility for the Condé Nast Media Group, as well as brand revenue growth. This expands his areas of responsibility beyond the management of digital, technology, consumer marketing, business development, corporate administration and Condé Nast Entertainment. Lou Cona, chief revenue officer and president of CNMG, will now report to Bob.
John Bellando has decided to leave the company following fifteen years of extraordinary service. John has been a respected and trusted business partner for many years and I’m grateful that he has agreed to work with us in an advisory capacity through the end of the year.
David Geithner will be joining Condé Nast as CFO starting August 17. David comes to us from Time Inc., where, over the course of a highly successful 20+ year career, he led senior financial functions and served as EVP and president of the Entertainment Group. He will report to Bob, who will be sharing more about David in the coming weeks.
I also want to share that Tom Wallace is departing after a distinguished career with the company. He leaves behind a legacy of editorial excellence that has been the cornerstone of our success.
Anna Wintour, who last year was named the company’s artistic director, will ensure that our content and culture remain at the forefront of our industry. Bob and I will rely on her for her insights and guidance as we build the team that will lead us into the future.
Bob will be making other key announcements shortly about our business direction and strategy going forward. As many of you know, Bob and I have worked side by side as CEO and president to ensure we prepare the company to reach new heights. Today’s announcement begins this seamless transition and gives me more confidence than ever that our best years are yet to come.
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.
Why Hearst is building a commerce marketplace
Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?