You are probably stuck inside all day today “working” from home and awaiting the arrival of Sandy. While you still have power and Internet access, here’s a look back at some of the best fun stuff from our ETC section. You know, Digiday classics like “Hitler Reacts to Ad Tech” and “5 Types of Hashtag Abusers.” Enjoy.
Hitler Reacts to Ad Tech
Digiday updates the popular Internet meme to include the dictator’s take on the complexity of the advertising technology industry and rise of programmatic ad buying.
5 Types of Hashtag Abusers
Digiday breaks down the #hashtagabusers filling your #feed.
5 Creative Agency Office Decor Must-Haves
Here are five décor essentials that help set the tone at creative agency offices. (Note: you may also find these elements in Brooklyn apartments and bars).
7 Ridiculous Job Titles (the first edition)
Regular old job titles, like vice president, CEO, director of marketing and so on just aren’t cutting it for some in the digital media industry. Here are seven ridiculous alternative job titles.
Flowchart: Avoid the Word “Guru”
Here is a handy flowchart in case you find yourself in a situation in which you are considering using the much-loved industry term “guru” and aren’t sure how to proceed.
Celebs and Their Digital Media ‘Offspring’
There are some people in the industry who look like a cross between two celebs. Here’s “If They Had a Baby,” Digiday style.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.