Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
One would think this far into contextual targeting it wouldn’t yield ridiculous pairings with inappropriate content. But sadly one would be wrong. The New York Times today committed a textbook boo-boo by putting a huge half-page ad for Holland America Line cruises next to a story about a rescue attempt of a crippled Italian cruise ship. There is a bit of a pattern here, since the NYT slapped an ad for a different cruise line next to a story about a crippled ship in January. The Times appears to have fixed this issue by mid-morning. Thanks to ad targeting company Admantx for screenshot.
More in Media
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.