One would think this far into contextual targeting it wouldn’t yield ridiculous pairings with inappropriate content. But sadly one would be wrong. The New York Times today committed a textbook boo-boo by putting a huge half-page ad for Holland America Line cruises next to a story about a rescue attempt of a crippled Italian cruise ship. There is a bit of a pattern here, since the NYT slapped an ad for a different cruise line next to a story about a crippled ship in January. The Times appears to have fixed this issue by mid-morning. Thanks to ad targeting company Admantx for screenshot.
More in Media
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.