Bad Ad Placement: Citibank and Groupon

The Internet has long faced a problem. Consumer attention continues to shift to it, yet ad dollars from brands have lagged. The big reason for this is the Web’s fragmentation. That causes high transaction costs and a feeling from advertisers their ads will appear in bad places. Unfortunately, bad placements still occur. Each week we’ll feature a particularly unfortunate placement. This week’s winner is Citibank and Groupon, both of which were fortunate enough to appear with (now former) Rep. Anthony Weiner’s lewd photos on Probably not the placement a brand like Citibank wants.

See a bad placement? Email us.

More in Media

Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation

In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations.

News publishers hesitate to commit to investing more into Threads next year despite growing engagement

News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.

privacy sandbox

WTF is Google’s Protected Audience?

FLEDGE stands for ‘First Locally-Executed Decision over Groups Experiment’ and makes ad auction decisions in the browser, rather than at ad server level.