From fledgling startups to legacy institutions, it seems like everyone in the media industry is vying for millennial eyeballs — and the dollars that come with them. Many publishers are looking to their own crop of millennial employees to help capture this lucrative audience. Some believe graduates fresh from the nation’s best schools may have the answer. We wondered what those recent grads, now interns, think about the industry they’ve just entered. So we asked interns from both legacy and digitally native publications what they think the biggest challenge is in their new role.
Male, 24, editorial intern, legacy print and digital
The bureaucracy/red tape that comes with working at a legacy brand is a challenge. Interning at a well-known publication makes it a lot easier for me to reach sources, but having your ideas approved by editors is a bit harder, because you’re dealing with a lot of old-school egos. It doesn’t offer much room for new ideas at times.
Male, 22, reporting intern, digital
Site design and aesthetics aren’t a top priority. Our website is poorly designed, but it doesn’t seem as though there’s a conscious effort to work on a re-design. We have the potential to be so much bigger than we are, but we’re hindered by a website with an awful user experience. It’s disappointing because we’re producing a lot of great reporting that’s going largely unread because of how unpleasant the site is. We’re making a push to include more visual elements, but our site still can’t support some things and they also get lost in a cluttered, redundant, and aesthetically unpleasing website. We gain a lot of traffic but don’t have too many returning users, which is also important.
Female, 24, editorial intern, new media
The editorial standards are still developing, which can be an extremely difficult place to be in as a journalist. Sometimes the newsworthy elements get lost in trying to make an article interesting to readers. I think editorial oversight can be an issue at newer online publications. How much oversight is there? It’s important that all reporters be held to the same standards across a team. Or perhaps it’s more accurate to say that reporters should try to hold themselves to the same standards.
Male, 24, reporting intern, digital
The newsroom is entirely virtual, and while it’s nice to have the flexibility to decide when to work your eight hours, work can get really lonely. Some virtual offices have the online community thing down, and create a cohesive atmosphere with a constant stream of instant messaging. Where I work though, it’s one mass Google hangout a week, and “do your thing” the rest of the time. Weak team atmosphere makes it hard to fit in as an intern, and even though I love what I’m writing about, my motivation suffers from it.
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.