Appssavvy is doubling down on games and social media. The company, born as a rep firm for Facebook and iPhone apps, has recently pivoted its business toward building a scalable ad model focused on social games, as well as social media properties. It seems that with the advent of Apple’s iAds, and the rise and fall of so many gimmicky Facebook apps, has made the concept of an app rep firm less relevant. Plus, appssavvy recently cut ties with Zynga, its biggest client, which is increasingly looking to handle its own ads sales efforts.
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.