Apple News opens a Twitter account to lure new readers
Apple News really wants people to use it, so it’s taking to Twitter.
The fledgling news app opened a Twitter account Tuesday to share stories with links that opens the app when viewed on mobile. @AppleNews has racked up 12,500 followers and, according to its bio, is run by editors in the U.S. There’s also an Australian-centric account with 118 followers.
It’s Apple’s latest attempt to attract attention to the news app.
So far, publishers have been far from impressed with the six-month-old news app, with complaints ranging from the “underwhelming” amount of traffic it’s bringing in to the murky data Apple is providing them. To soothe their frustrations, Apple told publishers it will begin integrating comScore data into publishers’ dashboards and promote it more.
In December, it began bombarding people with push notifications to “follow the day’s important news” and opens Apple News. People called the tactic “spam, plain and simple.” Apple also started an advertising campaign with billboards and promoted ads on Facebook last month last month to boost adoption.
Apple is warming up to social media. While Apple proper doesn’t have much of a presence, its offshoots, like Beats 1 and iTunes do. Plus it launched a Twitter-based support hotline last month. Yet, it’s still playing cagey since it didn’t respond for comment for this story.
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?