Join us Sept. 14-16 in Miami to connect with top publishing leaders
Mobile has been synonymous with the phone, but that’s starting to change — and it could have a big impact on marketers and media companies.
Smartphones and feature phones still account for more than 80 percent of all mobile devices, according to new research by Millennial Media, while connected devices now account for 16 percent, according to the research. Although mobile gaming devices and MP3 players comprise the bulk of the format, tablets now account for almost one third of connected devices.
More time spent equals more ads seen. Consumer ad impressions on connected devices are up 190 percent year over year, albeit from a rather small base. The iPad alone accounted for a 29 percent month-over-month growth in consumer ad impressions, according to Millennial.
The growth of tablets may also be reflected in popular apps. According to the research, music and entertainment apps grew 14 percent and now hold the number one spot, once held by the games category.
Surprisingly, feature phones are still finding a market: they experienced a 6 percent month-over-month increase in May.
More in Media
The Telegraph’s next podcast play: video, events and paid memberships
The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.
How a content marketer became an award-winning cannabis creator
A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?