Join us at the Digiday Publishing Summit from March 24-26 in Vail
Mobile has been synonymous with the phone, but that’s starting to change — and it could have a big impact on marketers and media companies.
Smartphones and feature phones still account for more than 80 percent of all mobile devices, according to new research by Millennial Media, while connected devices now account for 16 percent, according to the research. Although mobile gaming devices and MP3 players comprise the bulk of the format, tablets now account for almost one third of connected devices.
More time spent equals more ads seen. Consumer ad impressions on connected devices are up 190 percent year over year, albeit from a rather small base. The iPad alone accounted for a 29 percent month-over-month growth in consumer ad impressions, according to Millennial.
The growth of tablets may also be reflected in popular apps. According to the research, music and entertainment apps grew 14 percent and now hold the number one spot, once held by the games category.
Surprisingly, feature phones are still finding a market: they experienced a 6 percent month-over-month increase in May.
More in Media
How podcasters are tackling the challenge of subscriber churn
As podcast subscription businesses mature, podcasters face a challenge that publishers have grappled with for years: churn. Here’s how they’re working to retain paying listeners.
How YouTube Shorts revenue compares to long-form video revenue for creators
Creators are finding that their payouts for short-form content on YouTube are still dwarfed by the ad revenue they can glean from long-form content.
Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers
Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers.