Join us Sept. 14-18 in Miami to connect with top publishing leaders
The advertising technology industry is undeniably hot. By one estimate, over $2.5 billion has been invested in nearly 200 companies spanning 24 categories. The upside to all this activity: innovation keeps coming. The advent of ad exchanges gave birth to demand-side platforms and data exchanges, giving rise to agency trading desks. But it’s also led to innumerable point solutions, like ad verification, tag management and dynamic ad creative. That gives rise to the downside of all this: it’s a complex, messy landscape that’s hard and expensive to navigate. As Google CEO Eric Schmidt said this week, “It’s still too complicated to get a campaign up. It’s just too hard.”
More in Media
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
Perplexity has blocked Time’s markdown agent ads from influencing its AI system.
Meet the interior design creator who made a reluctant pivot that paid off
Julie Sousa had an interior design company and viral content, but after hiring a manager, was pressured to pivot. It worked.
Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.