Lock in a year of Digiday+ for 35% less. Ends May 29.
The advertising technology industry is undeniably hot. By one estimate, over $2.5 billion has been invested in nearly 200 companies spanning 24 categories. The upside to all this activity: innovation keeps coming. The advent of ad exchanges gave birth to demand-side platforms and data exchanges, giving rise to agency trading desks. But it’s also led to innumerable point solutions, like ad verification, tag management and dynamic ad creative. That gives rise to the downside of all this: it’s a complex, messy landscape that’s hard and expensive to navigate. As Google CEO Eric Schmidt said this week, “It’s still too complicated to get a campaign up. It’s just too hard.”
More in Media
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
WTF is viewbotting?
Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?