Regular old job titles, like vice president, CEO and director of marketing, just aren’t cutting it for some in the digital media industry. Instead, some innovative individuals and companies have taken it upon themselves to revamp job titles to better capture the essence of what certain jobs entail. Here are seven that Digiday has come across.
1. Chief transformation officer: You are the Incredible Hulk?
2. vp of global people operations: Smuggling people across boarders is still illegal, no matter what you call it.
3. Difference maker: How long have you been teaching math and English to children in Uganda? That is really amazing. That is what you do, right? Because it says “difference maker” on your business card. Wait, you do what for brands and marketers? Oh.
4. Chief awesome officer: So you are Guy Fieri?
5. Chief storyteller: You are a kindergarten teacher?
6. Chief get-it-done officer: You probably high-five a lot.
7. Digital prophet: Because guru was already taken, I’m assuming.
More in Media
Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents
Le Monde is “figuring out” how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.
Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera
Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.