Regular old job titles, like vice president, CEO and director of marketing, just aren’t cutting it for some in the digital media industry. Instead, some innovative individuals and companies have taken it upon themselves to revamp job titles to better capture the essence of what certain jobs entail. Here are seven that Digiday has come across.
1. Chief transformation officer: You are the Incredible Hulk?
2. vp of global people operations: Smuggling people across boarders is still illegal, no matter what you call it.
3. Difference maker: How long have you been teaching math and English to children in Uganda? That is really amazing. That is what you do, right? Because it says “difference maker” on your business card. Wait, you do what for brands and marketers? Oh.
4. Chief awesome officer: So you are Guy Fieri?
5. Chief storyteller: You are a kindergarten teacher?
6. Chief get-it-done officer: You probably high-five a lot.
7. Digital prophet: Because guru was already taken, I’m assuming.
More in Media
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
The creator economy’s stance on AI is shifting — again
Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?