Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Ah, the gift that keeps on giving — and by gift I mean the annoying industry practice of bestowing highfalutin, made-up corporate titles.
This is the sixth installment of this series, which has brought to you such gems as Upward Mobility Officer and Chief Interruption Officer. Will it be the last? That is up to the digital media world.
Guardian of Brand Soul: OK, this isn’t Dungeons and Dragons or Game of Thrones. You aren’t fending off supernatural soul-sucking creatures and power-hungry enemies to defend your realm. When you can wield a sword, let’s talk.
Marketing Game Changer: Unless you’ve solved the whole native ad conundrum or the mobile video ad scale issue, I’m not sure you can call yourself a game changer. Sorry.
Creative Bohemian: You sound like the subject of one of those awful New York Times’ “discovering Brooklyn” cultural/ethnographic pieces. So you probably have ironically cheap looking boho chic clothing that is actually expensive and some kind of loft space you work and live in. Yikes. 
Chief Adventurist: OK, that is just something you completely made up. Like just totally made up just now. In my mind you are Dora the Explorer. Have fun going on fun little adventures with your monkey friend and teaching us Spanish along the way! 
Social Media Maven: I get that you didn’t want to call yourself and expert or a specialist, or God forbid, a guru. But maven? For someone all about the future, that’s not exactly a hip term.
More in Media
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
Why CNN International is building for agentic ad market that barely exists yet
CNN International is still chasing its first agent-sold dollar by Q1.
Media Briefing: The transatlantic push to rein in stealth bots is gathering pace
U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow.