5 charts that describe the state of digital publishing
Digital publishers grew significantly in 2013, adding new writers, raising capital and expanding into new countries. But what the digital natives like BuzzFeed and Mashable haven’t quite worked out yet is how to convert all that growth into sustainable long-term businesses: Digital publishers may have added roughly 5,000 full-time editorial jobs last year, but those additions hardly make up for the 45,000 total jobs lost by the newspaper and magazine industries.
“There’s no Eureka moment yet for the industry. No one out there thinks we’ve turned a corner,” said Mark Jurkowitz, associate director at Pew Research Center.
In its 2013 State of the News Media report released today, Pew found that while digital publishing is clearly booming, it’s not exactly offsetting brick-and-mortar losses elsewhere in the industry. Here are a few highlights in handy chart form. You can also get a somewhat more in-depth look at the report’s highs and lows here.
First, some context: Here’s how the overall U.S. news industry stacks up against other companies and sectors.
Advertising remains central to the business model, though publishers are experimenting with other revenue streams like events and subscriptions.
Overall ad spending on digital-only publishers, while growing, is still a relatively tiny part of the $44 billion news media ad spending.
Also, search and banner ads still dominate. Sorry, native.
These are the top six digital publishers mentioned in the report in terms of 2013 revenue.
2013 was another growth year for video ads, though they’re still small percentage-wise.
-
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
-
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
-
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
-
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
