
Social media has quickly become the societal norm. But at what cost?
With all that sharing (and over-sharing), there’s a downside to go along with the connectedness enabled by platforms like Facebook, whether it’s in frayed real-life relationships, simple time-wasting or annoyance at all those photos your friends are posting of their kids.
Here are 12 alarming stat about how people use social media.
18-24-year-olds on Facebook have 510 friends on average. (Marketing Charts)
87 percent of bullied teens were targeted on Facebook. (DailyMail)
59 percent of parents have talked to their children because they were concerned about something posted to social media. (Pew Internet Project)
43 percent of parents check their children’s Facebook profile daily. (Education Database Online)
Facebook collects over 500 terabytes of data every day. (GigaOm)
One out of every seven minutes spent online is on Facebook. (Mediabistro)
35 percent of employers have found information on social media that’s caused them to not hire a job candidate. (Mindflash.com)
85 percent of women are annoyed by their friends on Facebook. (Web Pro News)
Links about sex are shared 90 percent more than any other link on Facebook. (Go Globe)
61 percent of Facebook users have voluntarily taken a break from it. (Pew Internet Project)
Facebook has been linked to 66 percent of divorces in the U.S., with 81 percent of the nation’s top divorce lawyers claiming clients have cited using social networks as damning evidence against their spouses in the past five years. (Third Age)
One-third of Facebook’s 18-34 aged female demographic check Facebook when they first wake up, even before going to the bathroom. (Qbee Media)
Image via Shutterstock
More in Marketing

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.