12 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Zayn it ain’t so: Brands mourn the loss of a One Directioner

It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.

Girl Scouts
On-brand, includes the product and also just adorable. A+

JobSite U.K. Very cute offering from this U.K. company. A

Marmite Shoddy photoshopping, but appreciate the effort. B+

Denny’s You couldn’t even add in a picture of some of your comfort food? C-

Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D

Nihilist Arby’s This parody Twitter account has got game. A

Homepage image courtesy of Shutterstock.

More in Marketing

Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’

As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.

Walmart develops AI tools to help suppliers better understand customer data

The platform’s data aims to identify the points of conversion for brands, physically and digitally.

In Graphic Detail: How AI search is changing brand visibility

We explore recent data illustrating the search dilemmas facing marketers — and the potential solutions.