9 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Zayn it ain’t so: Brands mourn the loss of a One Directioner

It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.

Girl Scouts
On-brand, includes the product and also just adorable. A+

JobSite U.K. Very cute offering from this U.K. company. A

Marmite Shoddy photoshopping, but appreciate the effort. B+

Denny’s You couldn’t even add in a picture of some of your comfort food? C-

Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D

Nihilist Arby’s This parody Twitter account has got game. A

Homepage image courtesy of Shutterstock.

More in Marketing

Ogilvy and CAA launch partnership to clone celebrity talent for AI ads

Big names like actor Terry Crews and athletes could soon appear in AI-generated ads across the web. But they will be marked as such.

How performance metrics are rewriting creator rate cards

Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.

ChatGPT is about to show brands their mention count

The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.