Less than five seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Zayn it ain’t so: Brands mourn the loss of a One Directioner

It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.

Girl Scouts
On-brand, includes the product and also just adorable. A+

JobSite U.K. Very cute offering from this U.K. company. A

Marmite Shoddy photoshopping, but appreciate the effort. B+

Denny’s You couldn’t even add in a picture of some of your comfort food? C-

Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D

Nihilist Arby’s This parody Twitter account has got game. A

Homepage image courtesy of Shutterstock.

More in Marketing

Baller League’s creator strategy: reach is not the same as fandom

Baller League’s growth strategy: build fandom first, sell franchises second.

Marketers question expensive AI visibility tools as inconsistent results fuel skepticism

Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.

X upgrades its ad platform in long overdue overhaul

This is the platform’s biggest update in its history, having previously been criticized for not keeping up with peers on performance.