Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.
Girl Scouts
On-brand, includes the product and also just adorable. A+
#AlwaysInOurHeartsZaynMalik <3 pic.twitter.com/WJVVsuCT6i
— Girl Scouts (@girlscouts) March 25, 2015
JobSite U.K. Very cute offering from this U.K. company. A
We can’t fill *every* job vacancy in the music industry but here are a few: https://t.co/xWZnCHq0ck #1D pic.twitter.com/RURIeA1n7H — Jobsite UK (@JobsiteUK) March 25, 2015
Marmite Shoddy photoshopping, but appreciate the effort. B+
I’m ready to step in guys. Just give me a call. #OneDirection pic.twitter.com/gOmVQhp7eI — Marmite (@marmite) March 25, 2015
Denny’s You couldn’t even add in a picture of some of your comfort food? C-
we are here for you, directioners, in your time of mourning; prepared to make you all the comfort food you need after this inzayn news. — Denny’s (@DennysDiner) March 25, 2015
Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D
That moment when you get Zayn’s face tattooed on your back and then he leaves the bloody band. #OneDirection pic.twitter.com/HB507oXpt0 — Paddy Power (@paddypower) March 25, 2015
Nihilist Arby’s This parody Twitter account has got game. A
Maybe that kid who quit One Direction could get a job with us. JK! There’s only One Direction: into blackness. Arbys: one direction, no hope — Nihilist Arby’s (@nihilist_arbys) March 25, 2015
Homepage image courtesy of Shutterstock.
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.