Connect with execs from Axios, The New York Times, Paramount and more.
It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.
Girl Scouts
On-brand, includes the product and also just adorable. A+
#AlwaysInOurHeartsZaynMalik <3 pic.twitter.com/WJVVsuCT6i
— Girl Scouts (@girlscouts) March 25, 2015
JobSite U.K. Very cute offering from this U.K. company. A
We can’t fill *every* job vacancy in the music industry but here are a few: https://t.co/xWZnCHq0ck #1D pic.twitter.com/RURIeA1n7H — Jobsite UK (@JobsiteUK) March 25, 2015
Marmite Shoddy photoshopping, but appreciate the effort. B+
I’m ready to step in guys. Just give me a call. #OneDirection pic.twitter.com/gOmVQhp7eI — Marmite (@marmite) March 25, 2015
Denny’s You couldn’t even add in a picture of some of your comfort food? C-
we are here for you, directioners, in your time of mourning; prepared to make you all the comfort food you need after this inzayn news. — Denny’s (@DennysDiner) March 25, 2015
Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D
That moment when you get Zayn’s face tattooed on your back and then he leaves the bloody band. #OneDirection pic.twitter.com/HB507oXpt0 — Paddy Power (@paddypower) March 25, 2015
Nihilist Arby’s This parody Twitter account has got game. A
Maybe that kid who quit One Direction could get a job with us. JK! There’s only One Direction: into blackness. Arbys: one direction, no hope — Nihilist Arby’s (@nihilist_arbys) March 25, 2015
Homepage image courtesy of Shutterstock.
More in Marketing
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.
OpenAI set to expand ads to France, Germany and Ireland
The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.