Only nine seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Zayn it ain’t so: Brands mourn the loss of a One Directioner

It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.

Girl Scouts
On-brand, includes the product and also just adorable. A+

JobSite U.K. Very cute offering from this U.K. company. A

Marmite Shoddy photoshopping, but appreciate the effort. B+

Denny’s You couldn’t even add in a picture of some of your comfort food? C-

Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D

Nihilist Arby’s This parody Twitter account has got game. A

Homepage image courtesy of Shutterstock.

More in Marketing

How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.

OpenAI has quietly launched its ads manager as it races to build out its ads business

The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.