Prices rise tomorrow. Last chance for best rate.
It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.
Girl Scouts
On-brand, includes the product and also just adorable. A+
#AlwaysInOurHeartsZaynMalik <3 pic.twitter.com/WJVVsuCT6i
— Girl Scouts (@girlscouts) March 25, 2015
JobSite U.K. Very cute offering from this U.K. company. A
We can’t fill *every* job vacancy in the music industry but here are a few: https://t.co/xWZnCHq0ck #1D pic.twitter.com/RURIeA1n7H — Jobsite UK (@JobsiteUK) March 25, 2015
Marmite Shoddy photoshopping, but appreciate the effort. B+
I’m ready to step in guys. Just give me a call. #OneDirection pic.twitter.com/gOmVQhp7eI — Marmite (@marmite) March 25, 2015
Denny’s You couldn’t even add in a picture of some of your comfort food? C-
we are here for you, directioners, in your time of mourning; prepared to make you all the comfort food you need after this inzayn news. — Denny’s (@DennysDiner) March 25, 2015
Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D
That moment when you get Zayn’s face tattooed on your back and then he leaves the bloody band. #OneDirection pic.twitter.com/HB507oXpt0 — Paddy Power (@paddypower) March 25, 2015
Nihilist Arby’s This parody Twitter account has got game. A
Maybe that kid who quit One Direction could get a job with us. JK! There’s only One Direction: into blackness. Arbys: one direction, no hope — Nihilist Arby’s (@nihilist_arbys) March 25, 2015
Homepage image courtesy of Shutterstock.
More in Marketing
WTF is AI poisoning?
LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.
Agency bosses say the AI gap with clients is only getting wider
The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.