Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

Zara launches first sustainable fashion line

Fast-fashion retailer Zara is trying its hand at sustainability with a new fashion line made using environmentally friendly materials.

The push by Zara, which has nearly 2,000 stores in 88 countries, is indicative of the continued push for increased transparency in retail, and demonstrates the importance for retailers to commit to sustainability, according to Brooke Blashill, svp and director at Boutique@Ogilvy.

To read the rest of the story, visit Glossy.co.

More in Marketing

In Graphic Detail: Here’s what the creator economy is expected to look like in 2026

Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper

That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.