Yoga classes and snacks: Umpqua Bank wants to make banking less of a chore
• April 14, 2017 •
Portland-based Umpqua Bank is embracing its decidedly West Coast roots, with branches that offer yoga classes, Wi-Fi, meeting rooms, coffee and snacks. The approach is part of the bank’s strategy to attract more customers by shaking up what it means to head to a bank. Umpqua Bank is reframing the branch as a community center where people can relax and have fun.
Read the full story on tearsheet.co
Homepage image courtesy of Umpqua Bank
Most Read
More in Marketing
Sora 2 copyright calculations highlight new role for agencies as risk whisperers
October 17, 2025
Challenges to IP norms mean agencies’ legal brains are in higher demand among brands.
How Gen Z is rewriting the career playbook
October 17, 2025
The youngest generation in the workforce has found a new career coach: social media.
Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing
October 17, 2025
L’Oréal’s is building a data layer beneath its creator economy push.