Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Yoga classes and snacks: Umpqua Bank wants to make banking less of a chore
Portland-based Umpqua Bank is embracing its decidedly West Coast roots, with branches that offer yoga classes, Wi-Fi, meeting rooms, coffee and snacks. The approach is part of the bank’s strategy to attract more customers by shaking up what it means to head to a bank. Umpqua Bank is reframing the branch as a community center where people can relax and have fun.
Read the full story on tearsheet.co
Homepage image courtesy of Umpqua Bank
More in Marketing
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.
Target looks to e-commerce, advertising investments to help grow the business
Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.