Using clothing to make a statement — the take-a-stance kind, not the look-at-me sort— is nothing new. However, before 2016, it had been quite some time since doing so was quite as widespread and effective. This year, fashion activism took many forms and was carried out in the name of a number of progressive causes, from fighting ascendant Trumpism to promoting Black Lives Matter. The fashion community banded together to be heard by way of slogan-splashed T-shirts, the brands they supported, the list goes on.
To read the rest of this story, please visit Glossy.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.