Using clothing to make a statement — the take-a-stance kind, not the look-at-me sort— is nothing new. However, before 2016, it had been quite some time since doing so was quite as widespread and effective. This year, fashion activism took many forms and was carried out in the name of a number of progressive causes, from fighting ascendant Trumpism to promoting Black Lives Matter. The fashion community banded together to be heard by way of slogan-splashed T-shirts, the brands they supported, the list goes on.
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Member ExclusiveMarketing Briefing: As socializing returns, marketers will ‘adopt a hybrid model’ adding OOH, pop-ups back to the mix
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SponsoredHow The Company Store is reimagining customer experiences for pandemic-era growth
Throughout the pandemic, some retail categories have been inherently successful. Home furnishings and décor are among them; with consumers spending so much more time at home, updates and renovations flourished. Criteo data from the first half of 2020 showed sales for items like outdoor furniture sets up 434% year over year, with other home items […]
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Member ExclusiveMedia Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
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