Oh, Yahoo. The lumbering Silicon Valley giant can’t seem to get out of its way. This afternoon, after Gmail experienced worldwide outages for a brief period of time, Yahoo joined several brands in using it as a real-time marketing opportunity. “Gmail is temporarily unavailable,” Yahoo tweeted with a photo of the Gmail error page.
This was cheeky, not in the least because Yahoo’s email service has suffered outages and hiccups far more severe than Google’s. Realizing the glass-houses problem, Yahoo took to its account to abjectly apologize.
Naturally, this backfired, as Twitter launched a lobby of scorn on Yahoo for distancing itself from the original tweet, which was actually rather amusing. Some of the more pointed reactions:
More in Marketing
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
Amazon is positioning Twitch as a defining asset in its CTV ambitions.
Netflix transforms former mall department stores into experiential venues
The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia opened last month.
Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
The job isn’t execution anymore. AI handles that. The job is judgement.