Digiday has a Tumblr called “WTF Digital Marketing,” where we share frustrating digital marketing experiences. Here’s some of our most recent posts. If you run across bad ads, please submit them to me via the email below.
This ad is just proof that marketers use QR codes because they are in fashion. There are some instances where QR makes sense, but having them on a billboard on the side of the highway, makes it hard for people to scan.
This marketer is selling a digital camera via a display ad, but the problem is, the camera has already been sold. There’s now way that the ROI for this banner ad on YouTube is very high, considering its an expired ad.
Please don’t show this to any of your designer friends. This is a website for Chicken Masters, a fried chicken joint that’s making tons of dough in Brooklyn. Scary stuff.
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results.
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How EA plans to compete with Fortnite and Roblox in the metaverse
EA didn’t use the word “metaverse” a single time during its Q3 2023 earnings call — but the game developer has clearly taken note of the revenue-generating potential of virtual platforms powered by user-generated content, or UGC.
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‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing
The big media agencies are asking ad tech vendors to create tools they can use themselves to separate the wheat from the chaff in the open auction.
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SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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In the platforms’ arms race for creators, YouTube Shorts splashes the cash
The platform has lowered the eligibility threshold to earn from its Partner Program, meaning more creators can take advantage of its Shorts rev share deal
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Brands extend inclusive marketing efforts beyond Black History Month
As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.
