for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
If ever there was an app for dudes, it’s this one from lingerie brand Wonderbra: The Wonderbra Decoder app. As PSFK reports, the app lets users see what lingerie supermodel Adriana Cernanova wears under her clothes for different outfits and occasions. As Cernanova walks across the screen to reveal her undergarments, users have the opportunity to view product details and purchase options. I’m pretty sure the only people using this app will be men, so I’m not sure how much the app will help drive sales — unless a lot of thoughtful boyfriends and husbands want to buy their significant others some lingerie they found after watching a sexy model strip.
More in Marketing
‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
The ad industry’s hottest M&A target isn’t what you think.
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Adthena has launched ChatGPT AdBridge — a tool which aims to turn clients’ existing Google Ads accounts into ready-to-run ChatGPT campaigns.