Wonderbra App Isn’t for Ladies

If ever there was an app for dudes, it’s this one from lingerie brand Wonderbra: The Wonderbra Decoder app. As PSFK reports, the app lets users see what lingerie supermodel Adriana Cernanova wears under her clothes for different outfits and occasions. As Cernanova walks across the screen to reveal her undergarments, users have the opportunity to view product details and purchase options. I’m pretty sure the only people using this app will be men, so I’m not sure how much the app will help drive sales — unless a lot of thoughtful boyfriends and husbands want to buy their significant others some lingerie they found after watching a sexy model strip.

More in Marketing

In Graphic Detail: Why YouTube is a genuine threat to Netflix

Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.

At Ebiquity, a new role signals marketing’s shift from metrics to meaning

Marketing has no shortage of data. Ebiquity is betting on judgement.

Lowe’s wants to do more with AI shopping in 2026

Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.