If ever there was an app for dudes, it’s this one from lingerie brand Wonderbra: The Wonderbra Decoder app. As PSFK reports, the app lets users see what lingerie supermodel Adriana Cernanova wears under her clothes for different outfits and occasions. As Cernanova walks across the screen to reveal her undergarments, users have the opportunity to view product details and purchase options. I’m pretty sure the only people using this app will be men, so I’m not sure how much the app will help drive sales — unless a lot of thoughtful boyfriends and husbands want to buy their significant others some lingerie they found after watching a sexy model strip.
More in Marketing
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
WTF is containerization?
Containerization is suddenly everywhere in ad tech conversations.