If ever there was an app for dudes, it’s this one from lingerie brand Wonderbra: The Wonderbra Decoder app. As PSFK reports, the app lets users see what lingerie supermodel Adriana Cernanova wears under her clothes for different outfits and occasions. As Cernanova walks across the screen to reveal her undergarments, users have the opportunity to view product details and purchase options. I’m pretty sure the only people using this app will be men, so I’m not sure how much the app will help drive sales — unless a lot of thoughtful boyfriends and husbands want to buy their significant others some lingerie they found after watching a sexy model strip.
More in Marketing
For platforms, here’s what’s not going to happen in 2026
Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.
Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.
The anatomy of an agency chief client officer
Several major agencies have moved to appoint chief client officers to their top cohorts lately.