If ever there was an app for dudes, it’s this one from lingerie brand Wonderbra: The Wonderbra Decoder app. As PSFK reports, the app lets users see what lingerie supermodel Adriana Cernanova wears under her clothes for different outfits and occasions. As Cernanova walks across the screen to reveal her undergarments, users have the opportunity to view product details and purchase options. I’m pretty sure the only people using this app will be men, so I’m not sure how much the app will help drive sales — unless a lot of thoughtful boyfriends and husbands want to buy their significant others some lingerie they found after watching a sexy model strip.
More in Marketing
Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins.
Marketers warm to AI, but creative challenges and legal risks still loom
Marketers are testing generative AI in campaigns more than ever — but copyright lawsuits and uncanny visuals keep some from going all in.
Pitch deck: How Google is responding to advertisers’ concerns about AI Max
Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.