Wonderbra App Isn’t for Ladies

If ever there was an app for dudes, it’s this one from lingerie brand Wonderbra: The Wonderbra Decoder app. As PSFK reports, the app lets users see what lingerie supermodel Adriana Cernanova wears under her clothes for different outfits and occasions. As Cernanova walks across the screen to reveal her undergarments, users have the opportunity to view product details and purchase options. I’m pretty sure the only people using this app will be men, so I’m not sure how much the app will help drive sales — unless a lot of thoughtful boyfriends and husbands want to buy their significant others some lingerie they found after watching a sexy model strip.

More in Marketing

TikTok’s ad network bet: More reach, more budget

TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.

OpenAI moves to make ChatGPT Ads more measurable — and more visual

OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.

‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing

Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.