If ever there was an app for dudes, it’s this one from lingerie brand Wonderbra: The Wonderbra Decoder app. As PSFK reports, the app lets users see what lingerie supermodel Adriana Cernanova wears under her clothes for different outfits and occasions. As Cernanova walks across the screen to reveal her undergarments, users have the opportunity to view product details and purchase options. I’m pretty sure the only people using this app will be men, so I’m not sure how much the app will help drive sales — unless a lot of thoughtful boyfriends and husbands want to buy their significant others some lingerie they found after watching a sexy model strip.
More in Marketing
Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
Agencies are overwhelmingly concerned about client budgets in 2025, but they’re also optimistic that it will be a good year overall.
With TikTok in limbo, YouTube Shorts cashes in
Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickly catching up to its long-form content.
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
Marketers and agency creatives predict the major trends for this year’s crop of ads on Sunday when the Philadelphia Eagles and the Kansas City Chiefs face off.