Digiday is running a series of video interviews with agency leaders on how to build the modern agency. The series is made possible through the sponsorship of Videology, a video advertising platform.
The big struggle for advertising agencies of all stripes, according to Publicis Modem Jean-Philippe Maheu, is how to remain relevant as the world around them gallops ahead.
In the second interview of Digiday’s series looking at the modern agency, the former Razorfish CEO, who is now leading a hybrid traditional-digital shop, speaks to a trio of major challenges facing agencies in the quest for relevance. One is attracting and retaining talent in a world where creative people, particularly those steeped in digital technology, are in demand in other industries. Another is moving toward a better pricing model that rewards agencies for their ideas. The final piece, according to Maheu, is how to innovate within a business model that makes that difficult.
See the full interview with Maheu below. The first interview of the series, the point of view of Videology CEO Scott Ferber, is available here.
More in Marketing
Why Sephora released a beauty set exclusively on TikTok Shop
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.