Digiday is running a series of video interviews with agency leaders on how to build the modern agency. The series is made possible through the sponsorship of Videology, a video advertising platform.
The big struggle for advertising agencies of all stripes, according to Publicis Modem Jean-Philippe Maheu, is how to remain relevant as the world around them gallops ahead.
In the second interview of Digiday’s series looking at the modern agency, the former Razorfish CEO, who is now leading a hybrid traditional-digital shop, speaks to a trio of major challenges facing agencies in the quest for relevance. One is attracting and retaining talent in a world where creative people, particularly those steeped in digital technology, are in demand in other industries. Another is moving toward a better pricing model that rewards agencies for their ideas. The final piece, according to Maheu, is how to innovate within a business model that makes that difficult.
See the full interview with Maheu below. The first interview of the series, the point of view of Videology CEO Scott Ferber, is available here.
-
Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
FullThrottle’s Audience Flume product has been in market for more than a year, but is just being formally rolled out. The company is still awaiting a formal patent.
-
Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
IAB Europe survey reveals a significant in-housing slowdown with only 16% of marketers employing it as a model for programmatic trading.
-
This charging company wants to reach electric vehicle drivers with digital displays
A company that makes charging stations for electric vehicles, Volta, is aiming to attract current drivers to electric vehicles with its educational ad spots through its social media channels, website, and OOH network.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
TikTok claims to clean up its feeds as it increases the removal of fake accounts, ads and pre-teen users
Tens of millions of fake or underage accounts, millions of ads and more than 100 million videos were removed in Q2 for violating TikTok’s policies.
-
Member ExclusiveDigiday+ Research: Brands and agencies agree they are confident in Google, but differ on ad spend
Digiday surveyed 90 brand and agency professionals in the third quarter to find out how their marketing spend lines up with their confidence that Google drives success as a marketing channel.
