Lock in a year of Digiday+ for 35% less. Ends June 5.
Digiday is running a series of video interviews with agency leaders on how to build the modern agency. The series is made possible through the sponsorship of Videology, a video advertising platform.
The big struggle for advertising agencies of all stripes, according to Publicis Modem Jean-Philippe Maheu, is how to remain relevant as the world around them gallops ahead.
In the second interview of Digiday’s series looking at the modern agency, the former Razorfish CEO, who is now leading a hybrid traditional-digital shop, speaks to a trio of major challenges facing agencies in the quest for relevance. One is attracting and retaining talent in a world where creative people, particularly those steeped in digital technology, are in demand in other industries. Another is moving toward a better pricing model that rewards agencies for their ideas. The final piece, according to Maheu, is how to innovate within a business model that makes that difficult.
See the full interview with Maheu below. The first interview of the series, the point of view of Videology CEO Scott Ferber, is available here.
More in Marketing
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
OpenAI turns on cost-per-action ads inside ChatGPT
Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.