This article was first published by Digiday silbling WorkLife
As AI propels us toward a fully digital world, human intelligence — if one is to believe the most alarmist headlines — is destined to become some quaint notion of the past.
After all, the assumption goes, mere humans can never outwit the algorithm.
But can the workforce retain the power of humanity at the same time it embraces and benefits from the latest intelligent innovations?
That question is behind the creation of The Disrupted Workforce, a community of people from every level of the work hierarchy dedicated to exploring the connection between tech and the human experience through podcasts and other programming.
Alex Schwartz, co-founder of the group, believes we tend to focus on the promise of technology without considering its ability to unlock human potential. “Everybody’s looking at Midjourney [generative AI model that creates artwork] and Stable Diffusion [text-to-image AI model] and everything that’s happening with AR [augmented reality], but they don’t realize that these programs are still trained on datasets with particular parameters and that we are ultimately focusing on human imagination, which is limitless,” said Schwartz, who earlier served as director of client services at Publicis Sapient, the digital business transformation unit of Publicis Groupe that works with clients like Finnair, Bang & Olufsen, and Pilot.
To read the full article click here
More in Marketing
Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.
Nest New York brings its fragrance-layering strategy to the U.K.
The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.
Future of Marketing Briefing: How agencies are betting on entertainment to survive
Some agencies are done making ads. Now they want to make hits.