Last chance to save on Digiday Publishing Summit passes is February 9
This article was first published by Digiday silbling WorkLife
As AI propels us toward a fully digital world, human intelligence — if one is to believe the most alarmist headlines — is destined to become some quaint notion of the past.
After all, the assumption goes, mere humans can never outwit the algorithm.
But can the workforce retain the power of humanity at the same time it embraces and benefits from the latest intelligent innovations?
That question is behind the creation of The Disrupted Workforce, a community of people from every level of the work hierarchy dedicated to exploring the connection between tech and the human experience through podcasts and other programming.
Alex Schwartz, co-founder of the group, believes we tend to focus on the promise of technology without considering its ability to unlock human potential. “Everybody’s looking at Midjourney [generative AI model that creates artwork] and Stable Diffusion [text-to-image AI model] and everything that’s happening with AR [augmented reality], but they don’t realize that these programs are still trained on datasets with particular parameters and that we are ultimately focusing on human imagination, which is limitless,” said Schwartz, who earlier served as director of client services at Publicis Sapient, the digital business transformation unit of Publicis Groupe that works with clients like Finnair, Bang & Olufsen, and Pilot.
To read the full article click here
More in Marketing
WTF is Google’s Universal Commerce Protocol?
Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.
In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation
How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement
Tree Hut is increasingly turning to AI to understand what its customer base wants next.