Insights from CTV leaders at Dentsu, Horizon Media and more
Emerging technologies and new business models, coupled with a focus on the big idea — all the while a need to innovate for clients and convince them to hand over the keys — can make any agency executive’s head ache.
Judith Carr, president of LBi will join Sophie Kelly, president of The Barbarian Group, in “The Agency’s Bet” at the Digiday Agency Summit, March 19-21 in Scottsdale, Ariz. In a rapid-fire session, the two will debate and discuss what agencies truly need to double down in the year ahead — and what agency execs should stop stressing over.
The two are joining a lineup of executives that include David Eastman, North America CEO, JWT; Sarah Baehr, digital director at Carat; Andy Wiedlin, CRO at BuzzFeed; and Chris Miller, chief digital officer at Draftfcb Chicago, among others.
Register today, or check the agenda for a full list of speakers and topics!
Image via Shutterstock
More in Marketing
Creator marketing has the reach — CMOs want the rigor
The creator economy got big enough to be taken seriously.
Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns
AI Max, which launched May and rolls out this summer, aims to provide advertisers with a “one-click feature suite” for search campaigns.
Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.