The World Cup used to be an afterthought for Americans. Not so anymore. The games are scoring record ratings this time around, despite the fact they’re taking place during work hours. Tomorrow at noon E.S.T, the U.S. team has its most momentous game, taking on soccer juggernaut Germany for the chance to advance to the final-16 team knockout round of the tournament.
The U.S. Soccer’s social media unit sense an opportunity. At 6:30 E.S.T. tonight, it posted a mock note of absence from work signed by team coach Jurgen Klinsmann. The tweet quickly showed signs of going viral, racking up 7,000 retweets in just over an hour. It was a stroke of brilliance for @usmnt, which has 1 million followers on Twitter.
Need note to get out of work Thurs? @J_Klinsmann has you covered. Show your cool boss. It will def work! #LetsDoThis pic.twitter.com/i2oCZmGAGZ
— U.S. Soccer (@ussoccer) June 25, 2014
Image via Photo Works
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.