for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The World Cup used to be an afterthought for Americans. Not so anymore. The games are scoring record ratings this time around, despite the fact they’re taking place during work hours. Tomorrow at noon E.S.T, the U.S. team has its most momentous game, taking on soccer juggernaut Germany for the chance to advance to the final-16 team knockout round of the tournament.
The U.S. Soccer’s social media unit sense an opportunity. At 6:30 E.S.T. tonight, it posted a mock note of absence from work signed by team coach Jurgen Klinsmann. The tweet quickly showed signs of going viral, racking up 7,000 retweets in just over an hour. It was a stroke of brilliance for @usmnt, which has 1 million followers on Twitter.
Need note to get out of work Thurs? @J_Klinsmann has you covered. Show your cool boss. It will def work! #LetsDoThis pic.twitter.com/i2oCZmGAGZ
— U.S. Soccer (@ussoccer) June 25, 2014
Image via Photo Works
More in Marketing
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.