The World Cup used to be an afterthought for Americans. Not so anymore. The games are scoring record ratings this time around, despite the fact they’re taking place during work hours. Tomorrow at noon E.S.T, the U.S. team has its most momentous game, taking on soccer juggernaut Germany for the chance to advance to the final-16 team knockout round of the tournament.
The U.S. Soccer’s social media unit sense an opportunity. At 6:30 E.S.T. tonight, it posted a mock note of absence from work signed by team coach Jurgen Klinsmann. The tweet quickly showed signs of going viral, racking up 7,000 retweets in just over an hour. It was a stroke of brilliance for @usmnt, which has 1 million followers on Twitter.
Need note to get out of work Thurs? @J_Klinsmann has you covered. Show your cool boss. It will def work! #LetsDoThis pic.twitter.com/i2oCZmGAGZ
— U.S. Soccer (@ussoccer) June 25, 2014
Image via Photo Works
More in Marketing
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon’s Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.