The World Cup used to be an afterthought for Americans. Not so anymore. The games are scoring record ratings this time around, despite the fact they’re taking place during work hours. Tomorrow at noon E.S.T, the U.S. team has its most momentous game, taking on soccer juggernaut Germany for the chance to advance to the final-16 team knockout round of the tournament.
The U.S. Soccer’s social media unit sense an opportunity. At 6:30 E.S.T. tonight, it posted a mock note of absence from work signed by team coach Jurgen Klinsmann. The tweet quickly showed signs of going viral, racking up 7,000 retweets in just over an hour. It was a stroke of brilliance for @usmnt, which has 1 million followers on Twitter.
Need note to get out of work Thurs? @J_Klinsmann has you covered. Show your cool boss. It will def work! #LetsDoThis pic.twitter.com/i2oCZmGAGZ
— U.S. Soccer (@ussoccer) June 25, 2014
Image via Photo Works
More in Marketing
Even with a new U.S. TikTok deal in sight, marketers feel uneasy
A new U.S. TikTok app means starting from scratch.
How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace
Best Buy Ads held its first upfront event to pitch new ad products and creator partnerships as it vies for budget in a competitive retail media space.
Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival.