Iam Bank, a startup virtual bank based in Ireland that has offices in the U.K. is set to launch in the U.S. this fall — and it’s going to do it via a physical bank branch. The bank, which is now in the process of buying a Chicago-based bank it declined to name, said it will set up its first branch, known as a “customer experience center” in Milwaukee in the fall.
“We’ve done a lot of research and it all comes down to trust and credibility,” said Simona Stankovska, head of communications for Iam Bank. “For us, the research shows that people have a massive distrust of purely digital offerings. They need to have a human touch, they need to be able to communicate with someone.”
Despite expectations about the death of the branch, recent surveys support Iam Bank’s view that consumers — especially millennial ones — will continue to demand a human touch to banking.
More in Marketing
Lowe’s wants to do more with AI shopping in 2026
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.
‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it’s selling that way
YouTube is ramping up efforts to get TV’s largest advertisers to move more of their budget into its platform.
As every screen becomes shoppable, attribution problems resurface
As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.