In 1996, R&B star Aaliyah became the face of Tommy Jeans. In her TV ads, she wore a red, white and blue bandeau top and baggy jeans that ran an oversized Tommy Hilfiger logo down one leg. The outfit came to define the brand’s massive ‘90s moment: Over the course of the decade, Tommy Hilfiger’s sporty denim collection was worn by Kate Moss on the runway, Snoop Dogg in his music video, and Britney Spears on her first tour.
In the years since, Tommy Hilfiger’s Tommy Jeans division faded out as the brand shifted toward a more mainstream aesthetic. It went from an edgy brand to a “Macy’s brand,” said Jessica Navas, chief planning officer at agency Erwin Penland, selling everything from polo shirts to home goods through the department store and other wholesale partners. Read the rest of this story on Glossy.co.
More in Marketing
Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.