Join us Sept. 14-16 in Miami to connect with top publishing leaders
Agencies across the U.K. have something to cheer about in a 2018 riddled with challenges: the England team is in a World Cup semi-final. Agencies, never ones to miss an opportunity to party, are marking the milestone with their own celebrations ahead of the match against Croatia.
Here’s our round-up of some of the World Cup-themed celebrations taking place at agencies this week.
Journey Further
It’s not just the World Cup semi-finals where the English are taking on the Croats this week. Digital marketers over in Croatia are facing tough competition too. Media agency Journey Further is running a series of irreverent paid search marketing ads that state “It’s coming home. PPC is a bit like football you need to outmaneuver the competition.” The ads appear when anyone in Croatia searches for ‘PPC agency’. A certain smash hit from 1996 makes for apt landing page content.
iProspect
Regardless of the outcome of the match, iProspect will host an office-wide charity football tournament on Friday between 14 teams, including one from Facebook. Each team has a designated World Cup country with corresponding kit. The tournament will also raise money on behalf of iProspect content director Shaun Hill, who is taking part in a 980 mile cycle for charity.
Tin Man
Tin Man, which does the PR for Barclaycard Entertainment, is taking the team down to Hyde Park where the financial firm is sponsoring live entertainment including a screening of the match.
Grey
For every England game so far this Word Cup, Grey has turned its reception into a venue to watch the game on its big screens. You’ll need to be BFFs with someone at Grey to get on the guest list though, as staff at the agency are only allowed to invite two friends each. Once in, there’s pizza and drinks for everyone.
December19
The independent media agency has declared the Monday after the World Cup final a holiday for all staff should England win or lose the final. December19’s office will close two hours before kick off so that staff have enough time to get settled at home or in the pub.
Every agency in London with a rooftop terrace
Agencies never pass up an opportunity to show off their rooftop terraces in the summer. And the World Cup has been the perfect excuse. JWT, Oliver Group, Karmarama and Fjord are all hosting parties on their own terraces, where guests will be able to watch the match outside, while constantly looking out for rain.
More in Media
Marketers say usage rights are driving up the price to work with creators
Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.
Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.
Location data fuels mall giant Simon’s new pitch to advertisers
Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.