Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Donald Trump’s penchant for gaudy design is once again making headlines.
Today, the presumptive Republican nominee finally confirmed that he’s chosen Indiana Gov. Mike Pence as his vice president pick. With that, Trump’s campaign rolled out a new eye-raising logo in which the T is, uh, interlocking with the P. Here it is:
New @realDonaldTrump/@mike_pence logo. Thoughts? GO: pic.twitter.com/BDnaf8upmh
— Jeremy Diamond (@JDiamond1) July 15, 2016
The logo is being quickly viewed as a massive branding fail for the campaign from Twitter users who are having a field day mocking it. Once you notice that the T is penetrating the P, you can’t unnotice it, which seems to be the most popular critique online.
Here’s a sampling:
why pic.twitter.com/JE5ej6ylPX
— Matt Fuller (@MEPFuller) July 15, 2016
Pence: What about our logo?
Trump: I’m thinking me standing tall while you give me a big hug right at crotch level pic.twitter.com/OGVcdKjovp— (((Political Math))) (@politicalmath) July 15, 2016
or something@JuddLegum pic.twitter.com/0AJJDFqiSp
— darth™ (@darth) July 15, 2016
Pence: “What does, um, our logo mean?”
Trump: “I AM INSIDE YOU.”
Pence: “That’s uh…that’s what I thought.” https://t.co/tiyVh6G3Jf— Sonny Bunch (@SonnyBunch) July 15, 2016
“mr trump, governor pence we’ve brought in the consultants who designed your new campaign logo” pic.twitter.com/R7c1ydOUJ4
— Oliver Willis (@owillis) July 15, 2016
Had to make an SFW version of the Trump/Pence logo. pic.twitter.com/wTVuXqmc9n
— Josh Shahryar (@JShahryar) July 15, 2016
The ¯\_(ツ)_/¯ would’ve been a better logo, to be honest.
More in Marketing
Visa extends its reach into the creator economy’s liquidity crunch
The financial firm is working with creator financial platform Lumanu.
Why Carter’s new CMO wants more emotional, relatable marketing across channels
Carter’s CMO Sarah Crockett joined the company in the summer of 2025 with a goal of doing more realistic, relevant storytelling around childhood and parenting. In an interview with Modern Retail, she shared more about her approach.
U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner
Tesco’s client development director, Nick Ashley, talked to Digiday about its latest Upfront, the importance of shopper data, as well as how much its ad business impacts profit margins.