Trump rolls out NSFW logo for Mike Pence vice president announcement

Donald Trump’s penchant for gaudy design is once again making headlines.

Today, the presumptive Republican nominee finally confirmed that he’s chosen Indiana Gov. Mike Pence as his vice president pick. With that, Trump’s campaign rolled out a new eye-raising logo in which the T is, uh, interlocking with the P. Here it is:

The logo is being quickly viewed as a massive branding fail for the campaign from Twitter users who are having a field day mocking it. Once you notice that the T is penetrating the P, you can’t unnotice it, which seems to be the most popular critique online.

Here’s a sampling:

The ¯\_(ツ)_/¯ would’ve been a better logo, to be honest.

More in Marketing

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.

Nest New York brings its fragrance-layering strategy to the U.K.

The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.