Trump rolls out NSFW logo for Mike Pence vice president announcement

By Digiday • July 15, 2016 •

Donald Trump’s penchant for gaudy design is once again making headlines.

Today, the presumptive Republican nominee finally confirmed that he’s chosen Indiana Gov. Mike Pence as his vice president pick. With that, Trump’s campaign rolled out a new eye-raising logo in which the T is, uh, interlocking with the P. Here it is:

New @realDonaldTrump/@mike_pence logo. Thoughts? GO: pic.twitter.com/BDnaf8upmh

— Jeremy Diamond (@JDiamond1) July 15, 2016

The logo is being quickly viewed as a massive branding fail for the campaign from Twitter users who are having a field day mocking it. Once you notice that the T is penetrating the P, you can’t unnotice it, which seems to be the most popular critique online.

Here’s a sampling:

why pic.twitter.com/JE5ej6ylPX

— Matt Fuller (@MEPFuller) July 15, 2016

Pence: What about our logo?
Trump: I’m thinking me standing tall while you give me a big hug right at crotch level pic.twitter.com/OGVcdKjovp

— (((Political Math))) (@politicalmath) July 15, 2016

or something@JuddLegum pic.twitter.com/0AJJDFqiSp

— darth™ (@darth) July 15, 2016

Pence: “What does, um, our logo mean?”
Trump: “I AM INSIDE YOU.”
Pence: “That’s uh…that’s what I thought.” https://t.co/tiyVh6G3Jf

— Sonny Bunch (@SonnyBunch) July 15, 2016

“mr trump, governor pence we’ve brought in the consultants who designed your new campaign logo” pic.twitter.com/R7c1ydOUJ4

— Oliver Willis (@owillis) July 15, 2016