Trump rolls out NSFW logo for Mike Pence vice president announcement

Donald Trump’s penchant for gaudy design is once again making headlines.

Today, the presumptive Republican nominee finally confirmed that he’s chosen Indiana Gov. Mike Pence as his vice president pick. With that, Trump’s campaign rolled out a new eye-raising logo in which the T is, uh, interlocking with the P. Here it is:

The logo is being quickly viewed as a massive branding fail for the campaign from Twitter users who are having a field day mocking it. Once you notice that the T is penetrating the P, you can’t unnotice it, which seems to be the most popular critique online.

Here’s a sampling:

The ¯\_(ツ)_/¯ would’ve been a better logo, to be honest.

More in Marketing

How the Chicago Bulls retooled their sponsorship business to meet CMO data demands

As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.

OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’

Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.