Trump rolls out NSFW logo for Mike Pence vice president announcement

Donald Trump’s penchant for gaudy design is once again making headlines.

Today, the presumptive Republican nominee finally confirmed that he’s chosen Indiana Gov. Mike Pence as his vice president pick. With that, Trump’s campaign rolled out a new eye-raising logo in which the T is, uh, interlocking with the P. Here it is:

The logo is being quickly viewed as a massive branding fail for the campaign from Twitter users who are having a field day mocking it. Once you notice that the T is penetrating the P, you can’t unnotice it, which seems to be the most popular critique online.

Here’s a sampling:

The ¯\_(ツ)_/¯ would’ve been a better logo, to be honest.

More in Marketing

Nike versus Adidas: Which brand won the World Cup?

We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.

Apple logo as moon in space

Ad Tech Briefing: Apple’s continued interest in ads

A subtle policy update shines a light on how Apple differs from Google.

Five things the World Cup taught marketers about creators 

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.