Donald Trump’s penchant for gaudy design is once again making headlines.
Today, the presumptive Republican nominee finally confirmed that he’s chosen Indiana Gov. Mike Pence as his vice president pick. With that, Trump’s campaign rolled out a new eye-raising logo in which the T is, uh, interlocking with the P. Here it is:
New @realDonaldTrump/@mike_pence logo. Thoughts? GO: pic.twitter.com/BDnaf8upmh
— Jeremy Diamond (@JDiamond1) July 15, 2016
The logo is being quickly viewed as a massive branding fail for the campaign from Twitter users who are having a field day mocking it. Once you notice that the T is penetrating the P, you can’t unnotice it, which seems to be the most popular critique online.
Here’s a sampling:
why pic.twitter.com/JE5ej6ylPX
— Matt Fuller (@MEPFuller) July 15, 2016
Pence: What about our logo?
Trump: I’m thinking me standing tall while you give me a big hug right at crotch level pic.twitter.com/OGVcdKjovp— (((Political Math))) (@politicalmath) July 15, 2016
or something@JuddLegum pic.twitter.com/0AJJDFqiSp
— darth™ (@darth) July 15, 2016
Pence: “What does, um, our logo mean?”
Trump: “I AM INSIDE YOU.”
Pence: “That’s uh…that’s what I thought.” https://t.co/tiyVh6G3Jf— Sonny Bunch (@SonnyBunch) July 15, 2016
“mr trump, governor pence we’ve brought in the consultants who designed your new campaign logo” pic.twitter.com/R7c1ydOUJ4
— Oliver Willis (@owillis) July 15, 2016
Had to make an SFW version of the Trump/Pence logo. pic.twitter.com/wTVuXqmc9n
— Josh Shahryar (@JShahryar) July 15, 2016
The ¯\_(ツ)_/¯ would’ve been a better logo, to be honest.
More in Marketing
Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.