Throwback Thursday: The toons that sold us cereal

This week’s Throwback Thursday comes directly from the breakfast nook, taking us back to a time when our morning meal was a little bit simpler and a whole lot sweeter. These iconic cereal spots, from the 1950s through the ’90s, feature cartoon characters interacting with kids, tempting them with flakes and grains of the frosted variety.

Cereal may be declining in popularity as a go-to breakfast option for millennials, but Gen-Xers and Baby Boomers will always have these spots. From the Trix Rabbit to Tony the Tiger and from the Smurfs to the Flintstones, it seems just about every cereal had an animated character shilling for it.

More in Marketing

How The North Face, Vans and Timberland are trying to transform their businesses in 2026

At the National Retail Federation Big Show this week, leaders from The North Face, Vans and Timberland shared how each of their brands is looking to grow this year.

‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world

Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.

How apparel brands aim to win the spotlight at the Winter Olympics

As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.