Offer extended:

Lock in a year of Digiday+ for 35% less. Ends June 5.

SUBSCRIBE

Throwback Thursday: The toons that sold us cereal

This week’s Throwback Thursday comes directly from the breakfast nook, taking us back to a time when our morning meal was a little bit simpler and a whole lot sweeter. These iconic cereal spots, from the 1950s through the ’90s, feature cartoon characters interacting with kids, tempting them with flakes and grains of the frosted variety.

Cereal may be declining in popularity as a go-to breakfast option for millennials, but Gen-Xers and Baby Boomers will always have these spots. From the Trix Rabbit to Tony the Tiger and from the Smurfs to the Flintstones, it seems just about every cereal had an animated character shilling for it.

More in Marketing

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web

The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.

OpenAI turns on cost-per-action ads inside ChatGPT

Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.