The Internet has given rise to some creative resumes over the years. There was the Google search resume, the parent pitch, the human Amazon product listing and the “lost passport” gambit.
But this effort from current Fox News designer Robby Leonardi might be the best we’ve seen yet. Taking cues from a platform-style video game like Super Mario, the one-page interactive resume has visitors control “super” Robby trudging through a beautifully illustrated world, touring his skills, experience, and interests along the way.
The site has caught the attention of various marketing and technology pros, too. “We need to break this kid out of Fox News ASAP,” tweeted Robert Stephens, GeekSquad founder and former Best Buy CTO. “1UP” added Deep Focus CEO Ian Schafer, using a Super Mario reference.
Describing it doesn’t do it justice, so go check it out for yourself at RLeonardi.com
More in Marketing
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
In graphic detail: The numbers making the case for what holdcos could be
What the data says about the CMO-agency relationship — and none of it is comfortable.
TikTok rebrands its advertiser pitch around full-funnel ambition
The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.