Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
The Internet has given rise to some creative resumes over the years. There was the Google search resume, the parent pitch, the human Amazon product listing and the “lost passport” gambit.
But this effort from current Fox News designer Robby Leonardi might be the best we’ve seen yet. Taking cues from a platform-style video game like Super Mario, the one-page interactive resume has visitors control “super” Robby trudging through a beautifully illustrated world, touring his skills, experience, and interests along the way.
The site has caught the attention of various marketing and technology pros, too. “We need to break this kid out of Fox News ASAP,” tweeted Robert Stephens, GeekSquad founder and former Best Buy CTO. “1UP” added Deep Focus CEO Ian Schafer, using a Super Mario reference.
Describing it doesn’t do it justice, so go check it out for yourself at RLeonardi.com
More in Marketing
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them.
In Graphic Detail: CMOs at a crossroads of power and proof
CMOs are closing out another year defined by churn and shifting ground.
As Black Friday nears, fake apologies from brands are all over Instagram
Brands have taken to social media in advance of Bliack Friday to ask followers for forgiveness. The catch: They’re apologizing for their products being too good.