Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Every year, the advertising industry takes over a small stretch of the French Riviera and pretends it’s normal. The yachts, the credential corridors, the fedoras — all of it lands in roughly the same place. We made a map. It’s judgmental. So, frankly, is the Croisette.

More in Marketing
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
October 1, 2026
OpenAI’s ChatGPT ads have a measurement catch-22
In Graphic Detail: Where brands stand when AI agents do the shopping
October 1, 2026
Getting picked by the agents is the new commerce fight
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
September 30, 2026
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.