The holiday card has become a tradition among agencies. Each year they strive to outdo their competitors with more creative, imaginative and often outlandish festive videos, cards and online experiences. Here’s a collection of some of the best we’ve seen so far this year. Check them out and vote for your favorite at the bottom of the page. If you’ve seen something we missed, email me, and I’ll add it to the list.
The agency group’s CEO Maurice Levy gave his digital wishes via a YouTube video this year, but a YouTube video with human interpretations of the video player’s functions. Hit pause and Maurice might start polishing a Cannes Lion, or skip forward and watch him shuffle through his notes to find his place.
This year Deep Focus presents: Deep Focus Presents — a carefully curated collection of 25 imaginary gifts worth $25. Unfortunately, items such as the Kindle, Kendall, Ken Doll gift set don’t actually exist, so the site suggests you instead donate the money you would have spent on it help Hurricane Sandy relief efforts.
In order to benefit Hurricane Sandy relief efforts, 360i created TwinterWonderland.com, a life-sized snow globe in its New York office, and live-streamed footage from it online last week. Every time someone tweeted the #TwinterWonderland hashtag, snow began to fall in the globe, and the agency donated $5 charity. Its goal was to raise a total of $50,000.
In case you’d rather have robots deliver your holiday wishes this year than have to do it yourself, Viget has created Jinglebots.com. Simply tweet a holiday message including the #Jinglebots hashtag, and one one of the bots will read it instantly via webcam.
It’s Apocalymas at traction this year: A 12-day calendar packed with everything you need before the world ends on the 21st, just as the Mayan’s predicted.
OurGiftFromYou.com is Draftfcb’s offering this year. The site company is making a donation to the Coalition for the Homeless on behalf of its employees and clients, but it wants them each to personally sign a card to accompany it. The site invites users to write their name using their mouse and then to watch via webcam as a machine physically scribes it on a the gigantic card.
Though not an official agency project, staffers from BBH NY including Julian Cole, Jessica Shriftman, Tim Nolan, Lasse Korsgaard, Kelly Bignell, Rahim Masunu and Jim Robbins created Warm Wishes From Ad Land, which turns trolling ad blog comments into merry festive wishes from ad land.
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.
What these latest consumer affinity trends tell us about marketing in 2023
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Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
For the holiday season, Sam's Club has teamed up with Kevin Hart to help launch its ad featuring a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Why Spotify makes Wrapped its annual marketing moment
As first-party data becomes increasingly important, so does Spotify's Wrapped end of year marketing campaign.
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.