7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

#TellingItLikeItIs: Chris Christie’s hashtag is hijacked by critics over his record

If a presidential candidate isn’t being attacked online, are they actually running? First, Jeb Bush’s overly excited logo that caused him grief, then came the Donald’s implosion. Today, a hashtag has gone off the rails for Chris Christie.

The New Jersey governor announced he’s joining the crowded Republican pack currently running for president. He launched it with the hashtag #TellingItLikeItIs, a nod to his brutish personality.

“Less than 10 out. I’m ready #TellingItLikeItIs,” he tweeted. What happened next should come as a surprise to no one.

It wasn’t long before his campaign lost control of the hashtag and Twitter users began pointing out the his record’s flaws. Social media analytics service Topsy measured 4,000 tweets with the hashtag, a majority of them skewing negative.

His harshest critics used the hashtag to attack his record, like this one from the New Jersey Education Association:

Other teachers, with whom Christie has fought publicly over pensions, also joined in the trolling:

Planned Parenthood used the hashtag to call out Christie’s track record on women’s health.

And others pounded Christie over his handling of Hurricane Sandy.

Welcome to the campaign trail, Chris — it’s going to be a long one. But don’t blame us for #TellingItLikeItIs.

More in Marketing

Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals

Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019.

Amid search wars, Google touts YouTube, display inventory to advertisers

Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.

Future of Marketing Briefing: The agentic turn inside programmatic advertising

The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.