The Tearsheet term sheet: the definitive guide to fintech jargon

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →

Financial technology is so riddled with jargon it’s no wonder companies can’t explain what they do or how they’re actually solving the problem they’re trying to solve. And potential customers and buyers of the products and services this industry is building end up feeling a little excluded from this world – kind of like the old finance industry they’re working so hard to make more accessible to the masses.

So, we’ve started this Tearsheet term sheet in an attempt to break up the fintech echo chamber. Let us know more ideas by tweeting at us @Tearsheetco.

Read the full story on tearsheet.co

More in Marketing

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of […]

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.

Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.