The so-called “Target Troll” is back with vengeance.
In early August, Mike Melgaard posed as a Target representative on Facebook to confront people upset with the retail chain’s decision to make its toy department signage gender-neutral. He successfully trolled outraged shoppers from his own account, which was made to look like an official Target Facebook page, complete with the trademark bullseye as his picture (much to the chagrin of Target).
The hijacking made him briefly Internet famous, and now it looks like he’s back for more. This time around he’s pretending to represent Doritos on Facebook, which last week unveiled a limited edition rainbow-colored chips in support of the gay community.
Frito-Lays’ collaboration with the It Gets Better Project apparently left a spoiled taste in some people’s mouths — a taste not associated with the chips, that is. They voiced their discontent online calling the initiative “disgusting” or “ungodly,” according to Logo, the cable network devoted to gay themes and issues.
Activate Melgaard. Under the name “Doritos ForHelp,” he wrote cheeky responses to anti-gay bigots who said they were disowning the chip company.
Here’s a sampling:
As you can see, people fell for it even though his account doesn’t have the verified check mark that Doritos’ page has. The fun didn’t last more than day, Melgaard writes on Facebook, before the account was deleted. Digiday has reached out to Doritos for comment but has not yet heard back.
Despite the fact that Melgaard’s shenanigans didn’t reach the viral popularity that his Target stunt did, this troll holds importance to the comic. He addressed people who are actually upset with Doritos in a Facebook message saying the initiative is about bringing awareness to suicide among LGBTQ teens.
“Anyone being ‘upset’ over this issue is really just slowing down the collective progress for all of humanity,” he writes. “And you’re doing it for no reason other than your personal bias.”
Photo via Facebook.
Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
Lerma's founder and CEO talks about the relevance of a multicultural marketing approach, the growing influence of Hispanic culture and more.
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter.
Why advertisers are still making space for experimental budgets even with economic uncertainty
Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
Marketers move beyond the basics of ChatGPT with new tools
Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators.
How the recession could impact brands’ metaverse spending
Digiday reached out to four experts to figure out how brands’ spending in the metaverse might change as they tighten the purse straps in preparation for a recession. Here are some of the biggest takeaways.