SXSW: Agencies Are in Town for Talent

Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →

Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders.  Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.

Agencies have flocked to SXSW in force this year to hobnob with clients and align themselves with the newest startups and digital technologies. But according to AKQA mobile director Tina Unterlaender, a large part of the appeal is also the opportunity to observe and recruit talent, particularly in areas such as mobile.

Watch live streaming video from digiday at livestream.com

More in Marketing

TikTok ad execs are finally talking — just enough to keep Q4 intact

While the U.S. waits for China to sign off on its proposed TikTok deal, platform execs have reassured marketers no changers are coming in Q4.

‘We were getting crushed’: Brands cut back on free online returns to offset tariff costs

Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of the Trump tariffs.

Media agency performance analysis

The Rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation

What marketers need to know about what to expect when the internet becomes chat.