Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

SXSW: Agencies Are in Town for Talent

Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →

Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders.  Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.

Agencies have flocked to SXSW in force this year to hobnob with clients and align themselves with the newest startups and digital technologies. But according to AKQA mobile director Tina Unterlaender, a large part of the appeal is also the opportunity to observe and recruit talent, particularly in areas such as mobile.

Watch live streaming video from digiday at livestream.com

More in Marketing

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.

Agencies find AI overuse is leading to brief bloat

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.

Retail media strategies

After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media

The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.