SXSW: Agencies Are in Town for Talent

Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →

Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders.  Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.

Agencies have flocked to SXSW in force this year to hobnob with clients and align themselves with the newest startups and digital technologies. But according to AKQA mobile director Tina Unterlaender, a large part of the appeal is also the opportunity to observe and recruit talent, particularly in areas such as mobile.

Watch live streaming video from digiday at livestream.com

More in Marketing

WTF are tokens?

When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.

AI is changing how retailers select tech partners

The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.

YouTube’s upmarket TV push still runs on mid-funnel DNA

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.