CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

The streetwear influencers of Instagram

Social media has become something of a double-edged sword for streetwear enthusiasts: Living in an Instagram era means those secretive drops are now somewhat less elusive. But the mainstreaming of a once-underground culture has led to a shorter half-life for many of the hottest looks.

“There will always be an underground or next wave of things,” said Tim Nolan, executive creative director at Huge and former writer for Hypebeast, said. But, he added, social media has shifted the way that information is made available. “If you saw someone wearing a Supreme hat a few years ago, you would know, ‘That cat is thinking the same thing as me.’ The difference is that trend explodes now and has a shorter shelf life.”

To read the rest of this article, head to Glossy.co

https://digiday.com/?p=191449

More in Marketing

Creator marketing has the reach — CMOs want the rigor

The creator economy got big enough to be taken seriously.

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns

AI Max, which launched May and rolls out this summer, aims to provide advertisers with a “one-click feature suite” for search campaigns.

Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel

Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.