Lock in a year of Digiday+ for 35% less. Ends May 29.
Social media has become something of a double-edged sword for streetwear enthusiasts: Living in an Instagram era means those secretive drops are now somewhat less elusive. But the mainstreaming of a once-underground culture has led to a shorter half-life for many of the hottest looks.
“There will always be an underground or next wave of things,” said Tim Nolan, executive creative director at Huge and former writer for Hypebeast, said. But, he added, social media has shifted the way that information is made available. “If you saw someone wearing a Supreme hat a few years ago, you would know, ‘That cat is thinking the same thing as me.’ The difference is that trend explodes now and has a shorter shelf life.”
To read the rest of this article, head to Glossy.co
More in Marketing
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.