If you’re a brand that doesn’t have $4 million to drop on a Super Bowl spot, fear not. There is still a unique advertising opportunity for you — and it’s totally free.
Digital Streaker is a fun side project from a group of 21 R/GA staffers that let’s anyone take part in Super Bowl advertising. Not an official agency project, the site lets you upload your brand logo onto a portly dude’s privates who then digitally streaks across a selection of sports websites, including Grantland and ESPN, or you can enter in any website of your choice.
“The whole idea of streaking is making a comeback, but we were wondering why no one has every done it at the center of the world: The Internet,” said Jenna Livingston, senior copywriter at R/GA who worked on the project. “But it needed a business angle, some kind of hook, which is how we thought of brands who can’t afford Super Bowl ads.”
The group of R/GA employees working on the project didn’t take it lightly. They held three castings of men running around in their underwear to find the perfect dude to be the digital streaker. The results are pretty glorious.
The site just launched this morning, so no word yet if any brands have actually tried it out, but check it out for yourself — Digiday did:
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.