Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
If you’re a brand that doesn’t have $4 million to drop on a Super Bowl spot, fear not. There is still a unique advertising opportunity for you — and it’s totally free.
Digital Streaker is a fun side project from a group of 21 R/GA staffers that let’s anyone take part in Super Bowl advertising. Not an official agency project, the site lets you upload your brand logo onto a portly dude’s privates who then digitally streaks across a selection of sports websites, including Grantland and ESPN, or you can enter in any website of your choice.
“The whole idea of streaking is making a comeback, but we were wondering why no one has every done it at the center of the world: The Internet,” said Jenna Livingston, senior copywriter at R/GA who worked on the project. “But it needed a business angle, some kind of hook, which is how we thought of brands who can’t afford Super Bowl ads.”
The group of R/GA employees working on the project didn’t take it lightly. They held three castings of men running around in their underwear to find the perfect dude to be the digital streaker. The results are pretty glorious.
The site just launched this morning, so no word yet if any brands have actually tried it out, but check it out for yourself — Digiday did:
More in Marketing
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.