Spoiler alert: The typical ‘Star Wars’ fan is a wealthy 46-year-old male who loves comics
The stereotype is true: “Star Wars” fans are overwhelmingly male and nerdy. Now there’s data to prove it.
“Star Wars: The Force Awakens” hit theaters last week and immediately smashed box office records, pulling in a $529 million worldwide in its first weekend, with nearly half of that coming from the U.S. Who were the people padding Disney’s wallet? Lots of dudes, according to data from marketing firm SpotRight.
The firm analyzed “Star Wars'” 1.91 million Twitter followers (76 percent are real people) and found that the typical follower is a 46-year-old married male with children. He is financially well-off, making between $75,000 and $124,000.
In terms of the top brands the average fan likes, it’s not surprisingly comic-related with Dark Horse Comics (publisher of “Sin City”), DC Comics and comic book retailer Midtown Comics. Besides comics, they love LEGO, Nintendo and GameStop and enjoy watching other fantasy franchises like “The Hobbit” and “The Hunger Games.” Fans also tend to follow NASA, Bill Gates and The Onion on Twitter.
That mirrors Disney’s findings, which told Variety that men made up 58 percent of the opening weekend audience and 71 percent of those men were adults. Online, the movie was the most talked about move in 2015, shows data from ListenFirst Digital Audience Ratings, garnering 276 million engagements across Facebook, Twitter, Instagram and YouTube.
More in Marketing
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Jaguar’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler – excuse me, LinkedIn – this week.
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base.