Connect with execs from Axios, The New York Times, Paramount and more.
Charlene Li, founder of Altimeter Group, writes in her blog that more than 50 percent of all adults visit social media sites like Facebook at least once a month. However, a lot of business leaders aren’t grasping the value that social networking technology can bring inside their organizations.
Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. Yesteryear, internal technology departments could force software on business units, but in today’s consumerized world, business units can adopt enterprise software, often without IT ever knowing. As a result, a new approach is required that focuses on four key ways that relationships create value through enterprise social networks.
Click here to read the full blog post. Follow Li on Twitter @charleneli.
More in Marketing
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.