Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Charlene Li, founder of Altimeter Group, writes in her blog that more than 50 percent of all adults visit social media sites like Facebook at least once a month. However, a lot of business leaders aren’t grasping the value that social networking technology can bring inside their organizations.
Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. Yesteryear, internal technology departments could force software on business units, but in today’s consumerized world, business units can adopt enterprise software, often without IT ever knowing. As a result, a new approach is required that focuses on four key ways that relationships create value through enterprise social networks.
Click here to read the full blog post. Follow Li on Twitter @charleneli.
More in Marketing
Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label
The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.
How Boll & Branch leverages AI for operational and creative tasks
Boll & Branch first and foremost uses AI to manage workflows across teams.