Snoop Lion, the artist formerly known as Snoop Dogg, has reinvented himself as Ebenezer Scrooge for Adidas.
The rapper-turned-reggae singer is headlining Adidas’ 2012 holiday campaign, “A Cautionary Tale of Ebenezer Snoop.” Snoop Lion, or I guess now Ebenezer Snoop, narrates and stars in an animated short about finding the holiday spirit with the help of other random celebs like David Beckham and Stan Smith.
That’s not all though. At the end of the video Snoop prompts you to see how much of a Scrooge your are using the Adidas Ebenezer You Facebook app, which sees how much of a Scrooge you are and lets you un-Scrooge yourself by sending holiday messages to people on Facebook you’ve wronged by not responding to their Facebook posts or writing on their walls for their birthdays.
Snoop turned in his gangsta cred a while ago for the trappings of Madison Avenue. Between being Scrooge for Adidas, eating pistachios out of a pill bottle for Wonderful Pistachios, and dropping it like it’s hot for Hot Pockets, Snoop Lion has been a busy former rapper now reggae artist.
(video via AdAge)
More in Marketing
How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
TripAdvisor marketing exec Matteo Balzani broke down the company’s plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.
Marketing Briefing: The case for and against Omnicom acquiring IPG
The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators.
How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture.