The French National Railway Company (SNCF), France’s national state-owned railway company, wants to remind people that so many great European cities are just next door — literally.
SNCF, with the help of agency TBWA\Paris, created a cool outdoor digital campaign to virtually transport Parisians to cities like Milan and Brussels through actual, physical doorways that were placed in various public areas around Paris for two days this past September. The doors opened up to special digital flat screens broadcasting live streams from different European cities.
For example, if a passerby were to open the door to Barcelona, she’d be able to see and interact with a Spanish dance hip-hop crew in Port Vell Square. Open the door to Milan and you could interact with a mime in Cathedral Square (though we’re not sure, exactly, how that’s an enticement).
This isn’t the first campaign of its kind. San Pellegrino’s “Three Minutes in Italy” let users from all over the world take a stroll through Sicily via a Facebook app and livestreaming, roving robots. Just last month Tourism Victoria ran a “Remote Controlled Tourist” campaign that let Facebook users vicariously experience Melbourne by remotely controlling two actual tourists in Melbourne fitted with helmet cams.
Watch the video to see the SNCF campaign in action:
‘The worst of both worlds’: Confessions of an agency HR exec on the push and pull of returning to the office
In the latest edition of our Confessions series, in which we exchange anonymity for candor, we hear from an agency HR exec on the current Catch-22 situation many employers find themselves in.
Snapchat’s limitations are finally catching up — and marketers are noticing
If Snapchat really wants to push past the competition to be a leader in the ad space, it still faces an uphill battle to get its ads business back on track.
How a startup supplement brand is ramping up its TikTok strategy
As data privacy regulations muddy Facebook and Instagram targeting capabilities, a supplement startup is turning its attention to building community on TikTok.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
‘Taps into nostalgia’: Why Elysian Brewing is leveraging NBCUniversal’s Chucky to tout new beer
In celebration of all things Halloween, this beer is a limited release that celebrates the holiday and the horror genre just in time for season two of Chucky to premiere on Oct. 2.
Ex-Deloitte and Merkle execs form a new consultancy targeting middle-market companies
UpperRight has set its sights solidly on middle-market clients, and is guided by co-founders who both have decades of consulting and agency chops between them.