CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Smashbox Cosmetics takes the virtual reality plunge

Cosmetics brand Smashbox is jumping on the virtual reality trend today, using the format to showcase its back story. The Estée Lauder brand is using 360-degree video to take viewers on a tour of Smashbox Studios, the fashion photography studio in Los Angeles’ Culver City, where it was born.

The famed 25,000-square-foot space has served as the venue for innumerable fashion ad campaign and magazine cover shoots since the studio was founded in 1990. So featuring it in the brand’s digital strategy was a no-brainer, said Ginny Chien, executive director of global digital and consumer marketing at Smashbox.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=195983

More in Marketing

Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel

Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.

Bold Calls for the back half of 2025

Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.