Last chance to save on Digiday Publishing Summit passes is February 9
‘A slow-moving wave’: Why cardless ATMs haven’t taken off in the US
As mobile banking and digital wallets become more common, smartphones will increasingly be the key to unlocking cash on the go.
Wells Fargo’s cardless ATM launch this week across the U.S. is the latest example of how banks are touting the technology as the next big thing in consumer banking. The sales pitch notes that they save time, and since no card enters the machine, it’s harder for a fraudster to steal the card details. Major U.S. Banks are investing heavily in the technology. But unlike some parts of the world, analysts say the U.S. market is still years away from mass adoption as technology and local consumer habits evolve.
Read the full story on tearsheet.co
More in Marketing
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Programmatic is drawing more brands to this year’s Winter Olympics
Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.