‘A slow-moving wave’: Why cardless ATMs haven’t taken off in the US

As mobile banking and digital wallets become more common, smartphones will increasingly be the key to unlocking cash on the go.

Wells Fargo’s cardless ATM launch this week across the U.S. is the latest example of how banks are touting the technology as the next big thing in consumer banking. The sales pitch notes that they save time, and since no card enters the machine, it’s harder for a fraudster to steal the card details. Major U.S. Banks are investing heavily in the technology. But unlike some parts of the world, analysts say the U.S. market is still years away from mass adoption as technology and local consumer habits evolve.

Read the full story on tearsheet.co

 

 

More in Marketing

Why Target killed its creator program, launched 2 new ones

Target has launched Club Target and Target Ambassadors. Club Target is designed for smaller creators or enthusiastic Target shoppers.

How GameStop went from struggling retailer to eBay bidder

It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.