‘A slow-moving wave’: Why cardless ATMs haven’t taken off in the US
As mobile banking and digital wallets become more common, smartphones will increasingly be the key to unlocking cash on the go.
Wells Fargo’s cardless ATM launch this week across the U.S. is the latest example of how banks are touting the technology as the next big thing in consumer banking. The sales pitch notes that they save time, and since no card enters the machine, it’s harder for a fraudster to steal the card details. Major U.S. Banks are investing heavily in the technology. But unlike some parts of the world, analysts say the U.S. market is still years away from mass adoption as technology and local consumer habits evolve.
Read the full story on tearsheet.co
More in Marketing
Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.
As athletes embrace owned media properties, they’re pushing for more involved brand deals
The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.