12 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Retailers are (finally) ditching separate plus-size departments

When online retailer Modcloth opened its first brick-and-mortar store in Austin, Texas earlier this month, it decided to offer every available style in sizes XXS to 4X. For a fashion retailer, it was a rare move.

Thanks to testing products in pop-up shops for the past 18 month and constantly monitoring online consumer shopping trends, the vintage-inspired clothing label saw a demand among its female shoppers for styles in a broad range of shapes and sizes.

To read this story, please visit Glossy.co.

More in Marketing

In Graphic Detail: How AI search is changing brand visibility

We explore recent data illustrating the search dilemmas facing marketers — and the potential solutions.

The ad industry’s plan to define what counts as AI

As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it.

Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t

When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.