RBC is building AI into its mobile banking app

Canadian bank customers just got another reason to shy away from third-party personal finance apps.

The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.

“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”

Read the full story on tearsheet.co

More in Marketing

YouTube’s upmarket TV push still runs on mid-funnel DNA

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.

Digiday ranks the best and worst Super Bowl 2026 ads

Now that the dust has settled, it’s time to reflect on the best and worst commercials from Super Bowl 2026.

In the age of AI content, The Super Bowl felt old-fashioned

The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.