Canadian bank customers just got another reason to shy away from third-party personal finance apps.
The country’s largest bank, the Royal Bank of Canada, this week went live with automated personal finance and budgeting capabilities within its mobile app. It’s more evidence of a major shift in what mobile banking means to consumers, as banks build in features that tell customers how they’ve been spending their money, or automatically take their spare cash and put it in a savings account.
“These are capabilities that don’t just look into the rearview mirror,” said Peter Tilton, RBC’s svp of digital. “What we’ve done is integrate AI to offer our customers a forward view.”
More in Marketing
How generative AI is changing creator contracts to prevent brand and copyright risks
Agencies say more brands want to adjust creator contracts with AI clauses to avoid future brand safety risks and copyright infringement.
How publishers are now approaching curation with a calculated embrace
Publishers are learning to work the curation game without buying into it, making peace with a system they don’t trust but can’t afford to ignore.
Why Substack offers creators money to transfer their audience to its platform
Substack wants creators to outgrow it.